- Pokémon enthusiasts are hunting for the creatures again — this time, in their cookies.
- The Oreo x Pokémon collection contains a rare Pokémon, Mew, and people are on the lookout for it.
- Some eBay sellers are trying to cash in by fishing out Mew cookies and listing them for up to $100,000.
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Pokémon enthusiasts are hunting for the rare Mew in their Oreo cookies, and eBay sellers are looking to cash in.
Oreo's Pokémon collaboration was launched this month, with each of the cream sandwich cookies coming with Pokémon designs on the chocolate wafers. There are 16 designs in total, including Charmander, Bulbasaur, and Pikachu — but there is also the elusive Mew, a legendary psychic Pokémon.
Oreo described the Mew cookie as a "super-rare Mythical Pokémon" in the set, adding that there is a "random assortment" of designs in every package.
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A family-sized pack of Pokémon Oreos is selling for $3.59 at Target. But Insider saw over 6,000 listings of the Mew cookies on eBay, with resellers listing prices that varied from a couple of dollars to a whopping $100,000. The prices appeared to be pegged to the condition the cookie is currently in and the packaging it comes in.
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The "rare mew Oreo" that was listed for $100,000comes in a plastic bag. However, it is unclear if its condition of the $100,000 cookie is much better than the second-most-expensive Mew Oreo listed on eBay for $69,000, which was advertised as an "absolutely perfect," brand-new Oreo.
The Pokémon franchise launched in February 1996 as a game on the Nintendo Game Boy console.
Decades later, the Poké-craze for collectors' items is still on. There have been jet planes,consoles,andcars released in connection with the series. It is estimated that sales of Pokémon-related merchandise, movies, games, and shows top around $100 billion.
The trading of rare Pokémon cards is a multi-million dollar industry, with tournaments that sold around 2.1 billion cards in 2016 alone. DJ Steve Aoki and influencers like Logan Paul have indulged in the hobby — with Aoki picking up a $220,000 first-edition Charizard card at auction, and Paul opening super-expensive decks of the cards on his YouTube channel.
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