In today’s fast-paced digital landscape, capturing and retaining the attention of consumers is no easy feat. With countless messages bombarding audiences from all directions, the ability to stand out amidst the noise has become a paramount challenge for brands. This is where the strategic alliance between Information Packaging and advertising agencies emerges as a game-changer, revolutionizing the way brands communicate and connect with their target audience. We often get asked if we are an advertising agency. We are not, but we work very well with agencies.
Why partner with us?
The synergy between Information Packaging and advertising agencies is undeniable. By incorporating our proven designs into campaigns, agencies have elevated the effectiveness of their messaging and driven greater engagement for their brands. Whether it’s through dynamic storytelling, visually stunning graphics, or interactive experiences, Information Packaging enhances the impact of advertising efforts, ultimately leading to increased brand awareness and customer loyalty.
Embracing Innovation and Creativity
Innovation and creativity are the driving forces behind successful Information Packaging campaigns. Advertising agencies continuously push the boundaries of creativity, exploring new formats and technologies to deliver immersive brand experiences. Whether it’s through augmented reality, interactive video content, or experiential marketing activations, agencies have leveraged our print solutions to create memorable moments that leave a lasting impression. Take a look at some examples.
Kraft Peanut Butter Box
To increase awareness of this campaign, Kraft reached out to Middle Child, the agency leading their PR and influencer strategy, to design a unique influencer box promoting this campaign. We worked with Middle Child on thestructural design and productionof this double drawer rigid box used to highlight the empty and full jars of Kraft Peanut Butter. Learn more about the Kraft Peanut Butter Box project.
Lancôme Influencer Box
With the help of Middle Child, Lancôme Canada and Information Packaging created this package to send to many Canadian influencers and public personalities so they can experience the power of the new Rénergie H.P.N. 300-peptide cream. Inside the packaging, we can find the new H.P.N cream along with its best ally, the Rénergie H.C.F. Triple Anti-Aging Serum. The packaging was designed to look like a book to maximize the knowledge on those products. See more images of the Lancôme Influencer Box here.
John Deere Build Your Own Tractor
Information Packaging was tasked by Glacier FarmMedia to create a perf and build magazine insert for the launch of the John Deere 9RX tractor. Using a few photos for reference, we structurally designed a die cut insert that, when assembled, formed a miniature version of the tractor. The insert featured a QR code that recipients could scan to for instructions. These inserts were bound into “Successful Farming” in the US and as a blow in insert for “The Western Producer” in Canada.
Ontario One Call Magic X-Ray Viewer
Ontario One Call is a not-for-profit organization in the province of Ontario, Canada, that provides a service for homeowners, contractors, and excavators to request the location of underground utility lines before digging or excavating. adHome Creative engaged Information Packaging for the Magic X-Ray Viewer direct mail design to demonstrate the effectiveness of their clients services while engaging the recipient. The inside of the mailer featured a paper X-Ray affixed to a mylar window with an image of grass. As you slide the viewer around the mylar window the benefits of Ontario One Call’s services magically appear below the surface of the mylar window.
KD Kraft Influencer Box
Middle Child engaged Information Packaging to support the development of an interactive influencer box, made to spark conversation over the age-old spoon versus fork debate. The package had two drawers, one of which was used to house a box of original KD with packaging thatshows a fork serving the iconic noodles, and the other held a box of limited-edition Spoon KD — the same KD, now for Spoon Eaters.
Conclusion
In an era defined by information overload and fleeting attention spans, the alliance between Information Packaging and advertising agencies has never been more vital. By harnessing the power of captivating designs, immersive storytelling, and cutting-edge technology, brands can break through the clutter and forge meaningful connections with their audience. As the landscape of advertising continues to evolve, the strategic partnership between Information Packaging and advertising agencies will continue to play a pivotal role in shaping the future of brand communication.
content marketing strategy, direct mail, influencer marketing, print advertising, print marketing, qr codes, video in print
